Winter:  This was a play on Google and the "OK boomer" meme that was going around at the time which was being used to dismiss or mock attitudes stereotypically attributed to the baby boomer generation.

We simply changed the Google logo to say "Boomer" and imitated the default search page with the following two modifications: "Boomer Search" in place of "Google Search" and "Get Off Lawn" instead of "I'm Feeling Lucky" (a reference to the image of older people [boomers] shouting at kids to get off their lawns).

"OK" and "Not OK" appeared at the right of the search bar (either completing the "OK Boomer" meme or saying that such a meme wasn't cool), replacing "Advanced Search" and "Language Tools."

The word "reset" was typed into the search bar, implying that maybe we all just needed to take a step back in so very many ways.